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Aldi
How Aldi broke the rules of American groceries and won
The grocery chain that charges for carts is now #3 in America.
Chuck E. Cheese
The rise, fall and resurrection of Chuck E. Cheese's
$1.3B pizza casino killed by scary robots and PE debt.
Smile Direct Club
How SmileDirectClub went from $9 billion to dead overnight
$8.9B valuation to bankruptcy in 4 years. Subprime lending killed it.
LIV Golf
How LIV Golf burned $5 billion and still lost
$5B couldn't break golf's monopoly. The majors still mattered most.
Spirit Airlines
Why the White House couldn’t save Spirit Airlines
$5B lost, 214 planes stripped: the airline worth more dead than alive.
WeWork
The rise and fall of WeWork
$47B valuation, $2B losses. Founder still got $1.7B.
Ticketmaster
How Ticketmaster built a monopoly fans couldn’t escape
$93 tickets became $150 while a monopoly got convicted.
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The rise and fall of Target
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Kellogg's
The rise and fall of breakfast cereal
$14B cereal empire killed by greed, Atkins, and the death of Saturday cartoons.
Disney World
Why people are starting to hate Disney World
The $27 park that became a $109 luxury trap, betraying millennials.
Fireball
The rise and fall of Fireball Whisky
A $1B whiskey built on bar culture, killed by gas station greed.
Groupon
The rise and fall of Groupon: Their $6 billion mistake
Turned down $6B from Google, lost 97% of value destroying merchants.
23andMe
The rise and fall of 23andMe
A $6.5B DNA giant that beat the FDA, then lost 98% after a hack.
Meta
The rise and fall of Metaverse: $90B burned chasing a virtual future
$90B metaverse bet died while ChatGPT proved what people actually want.
Huy Fong
The rise and fall of Sriracha
Refugee built $150M Sriracha empire with no marketing, then blew it up.
Theranos
The rise and fall of Theranos: From $9B valuation to criminal fraud
A $9B blood testing fraud built on a board of famous names.
Yahoo
The rise and fall of Yahoo
Worth $125B, sold for $4.5B after passing on Google and Facebook.
OnlyFans
The rise and fall of OnlyFans
$700M profit, 46 employees, can't find a buyer. Banks won't touch it.
The Masters
The rise of the Masters Golf Tournament
A tournament leaving $250M on the table yearly is still untouchable.
Silicon Valley Bank
The rise and fall of Silicon Valley Bank
The bank holding half of Silicon Valley failed in 24 hours.
Saks Fifth Avenue
The rise and fall of Saks Fifth Avenue
A $2.9B luxury chain run by a real estate guy filed for $3B bankruptcy.
Wish
The rise and fall of Wish
$20B to bankruptcy in 3 years: Apple killed the ads, Temu bought the market.
Kmart
The rise and fall of Kmart
2,500 stores to 3. Kmart bought bookstores while Walmart built satellites.
Papa John's
The rise and fall of Papa John's
A $3.7B pizza giant killed by its founder's inability to shut up.
Amazon Fire Phone
The rise and fall of Amazon Fire Phone
Amazon lost $170M on a phone built for an audience of one: Jeff.
Apple Vision Pro
The rise and fall of Apple Vision Pro
$20B headset nobody wanted while missing the AI revolution.
Orange County Choppers
The rise and fall of Orange County Choppers
$40M motorcycle empire killed when the cameras stopped rolling.
Orange County Choppers
The rise and fall of Orange County Choppers
A $40M TV bike shop imploded when dad fired his son on camera.
Wendy's
The rise and fall of Wendy's
The dropout who outsold the president — now a $3.2B debt pile.
Xbox
The rise and fall of Xbox
Microsoft spent $100B+ on Xbox and never profited from any console.
Washington Post
The rise and fall of The Washington Post
The paper that brought down Nixon now spikes stories for the owner.
Small Cars
The rise and fall of Small Cars
80% market share in 1980, under 17% today. A chicken tariff killed sedans.
TED
The rise and fall of TED
75M views on one talk. Now 233,000 talks nobody watches.
Intel
The rise and fall of Intel
The $500B chip king that said no to the iPhone and missed mobile forever.
JC Penney
The rise and fall of JCPenney
A $20B empire killed by a CEO who refused to test anything.
Gap
The rise and fall of Yeezy Gap
One tweet added $1B to Gap. Two years later, Kanye cost them $53M.
Sega
The rise, fall and comeback of SEGA
Beat Nintendo with 65% share, lost $1.5B, exited consoles—now Sonic prints $1B+.
Kraft Mac & Cheese
The rise and fall of Kraft Mac and Cheese
A $15.4B writedown killed the 19-cent box that fed WWII America.
AOL
The rise and fall of AOL
Signed up a user every 6 seconds, then lost 98% in a decade.
Teenage Summer Jobs
The rise and fall of Teen Jobs
72% of teens worked in 1978. Today it's 35%. Not laziness — a doom loop.
Schlitz
The rise and fall of Schlitz: How America’s #1 beer destroyed itself
The beer that traded #1 with Budweiser killed itself with boogers.
Starbucks
The rise and fall of Starbucks
The $36B chain that forgot it sold coffee, not politics.
NFL
The rise of the NFL
A league that got Congress to ban competition, then cities to pay $10B.
Joann
The rise and fall of JoAnn Fabrics
850 stores controlling a third of sewing, killed by $2.4B debt.
MTV
The rise and fall of MTV
The network that made Michael Jackson never made money on music.
MoviePass
The rise and fall of MoviePass
A $10 pass for 30 movies lost $2.60 per dollar earned.
Crumble
The rise of Crumbl Cookies
Zero baking experience to 1,000 stores in 8 years via Supreme tactics.
Bird
The rise and fall of Bird Scooters: From $2B to Bankruptcy
Fastest billion-dollar startup ever lost $450 per scooter deployed.
MySpace
The Rise and Fall of MySpace: The collapse of a $12B giant
Beat Google to #1 in America, sold 6 years later for 94% less.
BlackBerry
The rise and fall of Blackberry: How an $80B giant collapsed
50% smartphone share killed by the choice that made it dominant.
Atari
The rise and fall of Atari: From $2B king to industry collapse
Fastest-growing US company ever. Lost $536M the next year.
Ford Lightning
The rise and fall of the Ford F150 Lightning
200,000 reservations. $19.5B write-down 4 years later.
iRobot
The rise and fall of Roomba
$4B robot vacuum empire sold for $191M after regulators blocked.
CarMax
The rise and fall of CarMax: 32B giant to business failure?!
$32B used car giant now crushed by a $3.72 competitor.
Din Tai Fung
The rise of Din Tai Fung: The world's most successful restaraunt?!
Dumpling chain outsells $300 steakhouses.
LEGO
The rise and fall of LEGO: From near bankruptcy to the world's largest toy company
Losing $1M/day, months from bankruptcy. Now #1 toy maker.
Red Lobster
The rise and fall of Red Lobster
$2.7B seafood empire killed by a $20 shrimp promo.
Kodak
The rise and fall of Kodak: $30B to bankruptcy
Invented the digital camera in 1975. Buried it until bankruptcy.
Juul
The rise and fall of Juul: How the $38B company imploded
$38B in 4 years by getting teenagers addicted to nicotine.
Fitbit
The rise and fall of Fitbit
$10B, 85% market share. Crushed by a smartwatch and $15 band.
DeLorean
The rise and fall of DeLorean Motor Corporation
$100M+ raised. Collapsed after making just 9,000 cars.
Skype
The rise and fall of Skype
170M users, $8.5B sale. Lost the pandemic to Zoom.
Southwest Airlines
The rise and fall of Southwest Airlines
47 straight profitable years. Stranded 2M at Christmas.
Boston Market
The rise and fall of Boston Market
Hottest '90s IPO to bankruptcy in 5 years. Built on self-loans.
Bud Light
The rise and fall of Bud Light: Inside the $27 billion brand crisis
20% of America's beer destroyed by one Instagram post.
NFTs
The rise and fall of NFTs - From $25B to worthless
Digital monkeys sold for more than houses. 95% now worthless.
Bourbon Whiskey
The rise and fall of Bourbon Whiskey
Lost 60% of sales. Now $5,000 bottles are the hottest drops.
Hunt Brothers
The rise and fall of the Billionaire Hunt Brothers
Two-thirds of world's private silver. Lost $6B.
Spirit Airlines
The rise and fall of Spirit Airlines: A billion-dollar mistake
12% margins, higher than Delta. Bankrupt twice in 9 months.
Formula 1
The rise of Formula 1: How F1 took over the US
500M fans globally. Couldn't crack the US until Netflix.
Blockbuster
The rise and fall of Blockbuster: How an $8 billion empire vanished
$800M/year in late fees. Bankrupted by tech it ignored.
Sphere
The rise and fall... and rise again of the Las Vegas Sphere
$2.3B venue losing $193M/quarter. Saved by foam apples.
Best Buy
The Rise, Fall, and Comeback of Best Buy (How It Outsmarted Amazon)
Trading at $11/share, losing $1.7B. Now a turnaround legend.
Hollywood
The rise and fall of Hollywood: How it all fell apart
90% of global box office. Lost a third of workers in 5 years.
Best Buy
The Rise, Fall, and Comeback of Best Buy (How It Outsmarted Amazon)
The $1.7B-losing chain saved by an exec with zero retail experience.
Circuit City
The rise and fall of Circuit City: How a $12 billion empire vanished
Best stock of the '80s killed by copying the rival it could've bought.
Nissan
The rise and fall of Nissan Motors: Global icon to industry underdog
Chased 10% market share with discounts. Lost $6.2B instead.
NASCAR
The rise and fall of NASCAR: How America’s race lost its speed
200,000 fans per race, #2 most-watched. Median age now near 60.
Spirit Halloween
The rise of Spirit Halloween: How a pop-up beat Amazon and Walmart
Open 6 weeks yearly. Sells 1 in 6 US Halloween costumes.
Vlasic
The rise and fall of Vlasic Pickles: How a $3 deal led to bankruptcy
36% pickle market share to bankruptcy via a $2.97 Walmart jar.
ESPN
The rise and fall of ESPN: Inside Disney’s $11 billion meltdown
$9/subscriber, $1B monthly. Now bleeding 30 million viewers.
Build-A-Bear
Build A Bear Workshop - Why they're successful
A stuffed animal chain down $48M now outperforms Nvidia.
Sears
The rise and fall of Sears: How America's largest retailer went bankrupt
1% of the entire US economy. Stripped for parts by a hedge fund.
Bed Bath & Beyond
The rise and fall of Bed Bath and Beyond: From $14B to bankruptcy
$14B retailer spent $11.8B on buybacks instead of e-commerce.
Panera Bread
The rise and fall of Panera Bread: A $7.5B empire collapse?!
Opened a store every 5 days. First revenue decline ever.
Cracker Barrel
The rise and fall of Cracker Barrel: Inside the collapse of a $3B chain
$3B boomer empire lost 16% of regulars after the pandemic.
Chipotle
The rise and fall of Chipotle: From $50B to disappointment?
$50B darling spending 1.5% on ads now rated below average.
Fry's Electronics
The rise and fall of Fry's Electronics: How a $2B empire vanished
$85M per store killed by a VP who wired $120M to casinos.
Subway
The rise and fall of Subway: The $11 billion empire that crumbled
44,000 locations. Trapped by the $5 footlong it created.
Cybertruck
The rise and fall of the Tesla Cybertruck: 1 million preorders to failure?
200,000 deposits in 48 hours. Now outsold by competitors 50x.
CrossFit
The rise and fall of CrossFit: 15,000 gym empire for sale?!
15,000 gyms. Founder's tweets torched the brand in hours.
RadioShack
The rise and fall of Radio Shack: From $5 billion to bankruptcy
8,000 stores, 94% of America nearby. Killed by its savior.
Prime
The rise and fall of Prime Hydration: How KSI & Logan Paul’s drink crashed
$1.2B in 18 months. Crashed 75% because no one wanted seconds.
Party City
The rise and fall of Party City: From $2.4B to bankruptcy
$2.4B, 900 stores. Killed by fewer kids and $115M debt payments.
Peloton
The rise and fall of Peloton: $50 billion collapse
$50B valuation, higher than Ford. Crashed 97%.
Toys R Us
The rise and fall of Toys "R" Us: From $13B to bankrupcty
98% brand recognition, 1,600 stores. Killed by $5B in debt.
Quiznos
The rise and fall of Quizno's Subs - 5,000 stores to bankruptcy?
5,000 stores rivaling Subway. Lost 95% to 40% food costs.
GoPro
The rise and fall of GoPro: From $11 billion to penny stock
67% market share, $11B valuation. Now a penny stock.
Pizza Hut
The rise and fall of Pizza Hut: A $5.7 billion collapse
25% US market share killed by the things that built it.
Late Night TV
The rise and fall of late night TV (what really killed It)
25M viewers to losing $40M/year. Killed by its own tech.
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