1.
FOMO requires infinite escalation. When your brand depends on novelty, you need endless runway to keep topping yourself or the engine reverses.
2.
Franchisee-franchisor misalignment kills. They profit on revenue, franchisees on profit. When growth cannibalizes unit economics, someone loses — and it's not headquarters collecting 8% off the top.
3.
Vitamins lose when budgets tighten. A $6 cookie isn't lunch — it's discretionary. When inflation hits, painkillers survive and vitamins get cut.
