1.
Heritage isn't a strategy. Even storied brands must keep innovating or risk becoming stale relics that younger buyers ignore.
2.
Copying a competitor's playbook without understanding execution kills brands. Ford's X-Type cloned BMW's strategy but alienated existing customers and attracted no new ones.
3.
Read the cultural room. Jaguar launched an ultra-fake, over-the-top rebrand exactly when consumers craved authenticity and realness — catastrophic timing.
