Perfected product-led marketing before it had a name. Made soup dumplings so good that food critics and tourists spread the word organically. A 1978 review sparked lines that haven't stopped.
Social media turned visible craft into free marketing. Open kitchens showing precise 18-fold dumplings became Instagram gold. The pandemic proved dumplings travel better than steaks, growing sales while competitors suffered. Post-pandemic hunger for authenticity played perfectly to their unchanged 1970s recipes.
A $600M global empire. Each location does the volume of seven McDonald's. Family still runs it with the same obsessive standards — 21g per dumpling, weighed to the gram.
