Michael Girdley

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Wednesday, November 19, 2003

United Airlines' Ted

http://news.mysanantonio.com/story.cfm?xla=saen&xlb=110&xlc=1086527&xld=110.

I predict "Ted" will be a complete failure. First bad sign that these guys don't understand the phrase "low-cost provider": "It's plugged into United's frequent flyer program." If they are already setting up a frequent flyer model that is high cost, imagine what's going to happen when they try to have the lowest cost structure in other areas like employee comp, pilot training and so on. (PS I also think "Song" from Delta is doomed as well...)

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