What's Busted About Coin Collecting & Product Idea
I received an ugly introduction to coin collecting as an investment today. My family had invested in some rare coins as an investment vehicle back in the mid-70s. They assembled a strong collection of Morgan silver dollars as well as a number of gold and other rare coins. The collection was kept for over 25 years.
I spent today attempting to liquidate these coins. First, I visited a number of Internet sites (Ebay, Yahoo! auctions). There was little interest in buying these coins. Dozens of coins are listed there, but the vast majority have no bids on them. Why? The ugly reality is that coin collecting today is completely subjective. Coins are not the same and it's impossible to tell what's valuable without seeing the coins live. So, sadly, it's not possible to leverage the Internet to sell person to person. Exascerbating the problem is that the rating/valuing system for these coins has a huge span. A coin with a basic rating of NS60 might be worth $10. An NS62 (two ratings above), is worth perhaps $100. So, a tiny difference in a coin's quality (which is a subjective combination of hundreds of different factors) can mean $100s.
Dealers are no better. Worse than selling to individual collectors, you now are selling to someone who's interested in buying at wholesale and selling at retail. As an individual investor, you're at a huge disadvantage pricewise. Once again exascerbating the problem is the rating system. Who are you to tell a reputable dealer that a particular coin is a NS64 and not a NS63, thus justifying a decrease in price of $90?
What's supposed to solve these problems are the professional coin grading companies, like Numismatic Guaranty Corporation. The problem with these services is two-fold: First, you're still dealing with subjective rating. Stories abound of dealers who repeatedly resubmit coins in hopes of getting a higher rating. Second, the price is busted. Even at dealer prices, you're paying >=$10 per coin plus shipping. For a $30 coin, it's not economical to spend 1/3 the value of your coin to get it valued (and thus have the ability to sell person-to-person through sites like Ebay).
How to fix all this? My thought is that a computerized system could be created to visually grade these coins in a completely objective manner. You build this system to automatically process the coins, rate them, and place them in plastic casing. Heck, you could even automatically provide photo proffs like the big boys. With the distribution of these machines across the country, you'd easily be able to also cut down on shipping costs, which are extraordinate when you're mailing silver coins across 2000+ miles.
The technology would not be difficult, as you'd attach cameras to the computer systems. Manufacture the systems at $10,000 each and charge $3 per rating, you're sitting pretty. This system could just as easily work for stamps, baseball cards -- you name it.
Anyway, back to semi-retirement...
